Innovation and excellence in marketing: The Blesatech strategy with Sariki Abungwo

Photo courtesy of Sariki Abungwo

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Sariki Abungwo, the founder and CEO of Blesatech Consultancy Services, has made a lasting impact in the marketing world. As a Fellow of the British Computer Society (FBCS), his expertise goes beyond technical knowledge — he understands the human element behind business success.

Raised in a Christian household by a single mother after losing his father at the age of eight, Sariki learned early on the value of perseverance. His mother’s sacrifices and unwavering faith instilled in him a deep appreciation for personal development and adaptability — qualities that now define his marketing approach. Through Blesatech, he helps entrepreneurs build sustainable systems that foster long-term business growth.

The role of resilience in business success

Many people don’t initially recognize their resilience. Only 19% of employees are considered “highly resilient,” according to the ADP Research Institute. However, resilience tends to increase with seniority — just 10% of temporary employees fall into this category, compared to 37% of upper management. This is because senior leaders are often closer to strategic decision-making. The good news? Resilience isn’t a fixed trait — it can be developed over time, just like a strong marketing strategy.

Ignoring customer expectations can have serious consequences. Research shows that 80% of consumers are more likely to switch brands after just one poor experience. This highlights the need for businesses to build systems that ensure consistency, reliability, and customer engagement.

The foundation of effective marketing systems

Sariki’s early exposure to business principles and his professional experience working with small business owners have given him a deep understanding of the challenges entrepreneurs face. He believes that a solid marketing system is essential for consistent and sustainable growth. Without one, businesses struggle to attract and retain customers, making it difficult to scale effectively.

At Blesatech, Sariki focuses on building marketing systems that are both effective and accessible. He emphasizes six key pillars that form the foundation of a strong marketing strategy:

• Reliability – Ensuring products and services consistently meet expectations.
• Reputation – Actively managing online presence and customer reviews.
• Readiness – Responding promptly to customer inquiries.
• Resell – Maximizing the value of existing customers through upselling and cross-selling.
• Remarket – Staying engaged with prospects and past customers.
• Reach – Expanding visibility to attract new clients.

By implementing these systems, new business owners can set themselves up for long-term success.

Balancing automation with personalization

Automation is a crucial component of modern marketing, but Sariki understands the importance of maintaining a human touch. He ensures that automated efforts remain personalized and targeted by creating detailed customer profiles based on behavior, preferences, and purchase history. By segmenting audiences and using dynamic content, Blesatech helps businesses send messages that resonate with their customers. Regular reviews and updates to marketing campaigns keep interactions relevant and engaging, fostering strong relationships between businesses and their clients.

Empowering entrepreneurs with actionable solutions

Blesatech’s impact can be seen in the success stories of its clients. One notable example is a real estate consultant struggling to structure his paid consulting services. Without a system in place, he found himself giving away valuable expertise for free and spending hours coordinating client schedules manually. Sariki worked with him to implement a structured business process, integrating automated booking systems and lead conversion strategies. As a result, the consultant now has a seamless workflow that allows him to scale his business without sacrificing his time.

Sariki believes that true empowerment goes beyond motivation — it’s about providing business owners with the right tools and strategies to achieve growth efficiently.

Lessons from failure: The path to success

Like any entrepreneur, Sariki has faced his share of challenges. One of his biggest setbacks was launching his first program, only to see it fail despite months of effort. The experience was disheartening, but it became a turning point in his career. He realized that passion alone wasn’t enough — success required structure, strategy, and proven systems.

Instead of giving up, he studied successful businesses, refined his approach, and built the foundation of what Blesatech offers today: marketing solutions that prevent others from making the same mistakes he did. This experience reinforced his belief in resilience and the power of learning from failure.

Staying resilient in business

Sariki’s ability to handle setbacks comes from a mindset forged through life’s challenges. Losing his father at a young age meant he had to stand strong for his family, a lesson that carried over into his business philosophy. When faced with obstacles, he pauses, assesses the situation, and extracts lessons to improve moving forward.

His resilience is anchored in three key strategies:

• Purpose-driven mindset – Remembering his mission to help entrepreneurs regain time and efficiency.
• Faith and reflection – Daily prayer and introspection provide clarity and guidance.
• Structured systems – Having processes in place allows for quick adaptation and problem-solving.

Through Blesatech, Sariki Abungwo is not just helping businesses market their services — he is equipping them with the systems and strategies needed for long-term success. His journey of resilience, learning, and strategic innovation is a powerful example for entrepreneurs everywhere. By combining faith, adaptability, and structured marketing, he is transforming businesses and empowering entrepreneurs to thrive.