Heineken’s The Flipper is a Smartphone Case That Automatically Flips Over When it Hears ‘Cheers’

You’ve seen their Boring Phone and Beer Outdoor Transporter, now check out Heineken’s The Flipper, a smartphone case that automatically flips over when it hears the word ‘cheers’. More specifically, it leverages AI-trained voice detection technology to flip your phone face down whenever it hears this word to combat ‘phubbing’ (phone snubbing) and encourage people to be present in the moment.

The Flipper has a robotic arm that flips your phone over all by itself, stopping you from wanting to check notifications or scroll social media. Heineken teamed up with Simone Giertz, a Swedish inventor who loves robotics and tried it out with her signature humor, calling it a playful way to forget about phone distractions. Nabil Nasser, the global boss of Heineken worldwide, said that even though smartphones are super useful, they can pull you away from talking to people in person, especially at places like bars where you’re hanging out.

Smartphones and their array of social media apps are essential in our everyday lives, but the habit of scrolling through socials rather than having a good time in person is affecting the quality of our face-to-face interactions. Bars are some of the best places to socialise and make new connections, and we thought The Flipper is a fun way to encourage people to flip off their socials and demonstrate why being present with those around you is so important,” said Nabil Nasser, Global Head of the Heineken Brand.